As 2019 is just arriving, our dependency on internet leads is growing more and more. The question the lies: How do we respond to the age-old ways of getting leads, phone leads?
As daunting as it may be, getting a phone leads is one of the fastest and most efficient ways of securing a sale. People get nervous, people slip-up and don’t say the right things, so how can someone take advantage of these golden opportunities. There’s good news – there’s always opportunity to grow and become better. When you’re using lead generation company that will send you an influx of quality leads, the more efficient you’ll need to be to close all these new phone leads.
To ensure you’re taking full advantage, here are a few lead generation agency tips you can utilize to get better on the phone.
Answer The Phone
As simple as this sounds, you have no idea how many companies actually let it go straight to voicemail and call them back. There may be some company strategy behind it or a company is really too busy to answer. Nevertheless, we highly advise you try your best to answer all incoming calls.
This may sound shocking but 20% of inbound sales calls never make it to the sales team. Challenges such as auto attendants, call routing errors, and voicemails only add to the problem. We need to be able to get all callers connected to a live person as many times as possible to better the odds.
We recommend having a capable receptionist that is completely amazing and getting your leads and your salesmen connected. In all the industries we’ve provided B2B lead generation services to, a great receptionist is critical for the initial contact with a customer.
Collect And Give Information
Here’s another one that should be obvious but yet is still widely overlooked. Simply put: ask and you shall receive. Numerous studies have documented how poorly most customer inquiries are handled.
Basically, too many do salesmen skip over the fact to get information on their customers that they’ll need and give information about yourself. People like to feel important and need someone to listen to them.
Let your callers talk and remember what they say. Always take notes and have a solution for a possible problem that may arise in the future.
Don’t forget to follow-up. There are too many missed opportunities simply because a business forgets to call back a customer that was previously interested. Live’s get busy and people forget, but it’s your job to remind them.
Be sure to maintain consistency with the branding of your business. Always answer their questions and give them the information they’re looking for. Most importantly, the first impression is always the most important and you need to be doing everything you can to keep them engaged with you after the first impression.
Your goal is to give your customer a memorable and pleasant experience on the phone so that they can expect to have the same great experience with your in person when they need you and they’ll want to come back.
Be persistent. Don’t give up on a new sales lead too soon if you don’t feel it going your way after the first impression.
Take these few tips into consideration when thinking of leaving that phone call to be answered by the voicemail, or if you just don’t think you’re up for the task. All you need is practice and in time you’ll be an expert at closing all the leads your business’ lead generation partner is sending you.
If you’d like to learn more, we encourage you to follow our lead generation agency blog for more tips & tricks in lead generation. Learn the difference between B2B lead generation and B2C lead generation, about different lead generation companies, and sales lead generation in general.